February 13, 2017

5 Fundamentals of a Strong Internet Presence with Spotlight Branding’s Marc Cerniglia [GWL 90]

By Nicole Abboud Podcasts 0 Comments

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5 Fundamentals of a Strong Internet Presence with Spotlight Branding’s Marc Cerniglia [GWL 90]

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I’d love to hear your thoughts about how I can make this podcast better! Please take my annual listener survey at www.bit.ly/2017gwlsurvey. Thank you!

Marc Cerniglia is a founding partner at Spotlight Branding. He is passionate about helping lawyers and law firms understand the truths and myths about internet marketing, and educating them on how to get the most out of their marketing efforts.

What we chat about:

Why Spotlight Branding founders decided to focus on helping lawyers specifically
What are the 5 building blocks of a solid internet foundation?
How do the 5 foundational elements play together to help you build your brand
Why SEO is not as important as you think?
Why many lawyers don’t put in the time necessary to build a brand
When should you hire a marketing company to handle your online marketing for your firm?
If you’re thinking about starting a blog, how to decide what to write about

Resources Mentioned

John Skiba’s JDBlogger Podcast

Contact Info:

www.spotlightbranding.com

Email: marc@spotlightbranding.com

Tags:blogging, branding, enewsletters, internet marketing, internet presence, online branding, personal branding

This is a must listen podcast for lawyers
June 10, 2019 by Dina Cataldo from United States
When I was a new lawyer, I didn't feel that I had the support I needed to flourish. This podcast is a great tool for all lawyers - new or seasoned - to begin taking their lives and their practices to the next level. It offers the support to lawyers that I believe more of us need in this profession.
Excellent podcast for lawyers!
April 24, 2019 by cjgarso from United States
This podcast is one of my favs. I get so excited when I see I have a new episode to listen to. The host’s energy is great and I like the style of interviewing. For me, sometimes it’s just nice to hear how other attorneys are living (and hopefully loving) their lives. A perfect balance of different ages, practice areas, and lifestyles represented.
Wow!!
November 29, 2018 by financegrl21 from United States
Such great guests, and incredible topics that are covered. All very relative to what everyone is struggling with! The host does a great job of asking great questions as well
Love this show!
November 12, 2018 by SSM's mom from United States
My very first podcast I ever listened to, and I still love it! Super energetic and informative. A definite favorite.
A Must Listen for any Entrepreneur Lawyer
November 12, 2018 by Dan Nguyen Esq from United States
TGYL podcast is a must listen to any an attorney that has their own practice or responsible for their own book of business. The guests are top notch and Karima does a great job as a host getting the best information out. I've heard a lot of information elsewhere, but when you hear it one more time from other colleagues in the trenches it has a little more weight behind it and easier for us to take action to take our practices to the next level.
Excellent podcast!
November 12, 2018 by Ally Lozano from United States
Informative, upbeat, and great podcast for the modern lawyer.
Great stuff - check it out
November 11, 2018 by jazzfanWill from United States
I work with unhappy lawyers, and it was my pleasure to be a guest on this podcast - I also took the opportunity to listen to a bunch of the other episodes and got hooked. Well worth your time - there's good, useful stuff here.
Great podcast
November 11, 2018 by Neil I Thompson from United States
Even though I'm not a lawyer, I really like this podcast because the host asks questions that can apply to any entrepreneur or small business owner.
Great resource for young attorneys
October 17, 2018 by roberts.esq from United States
Very powerful tips and content! Thanks for putting this out Nicole :)
Excellent BUT One Huge Problem
October 13, 2018 by Nietzsche66 from United States
Great content overall. However, the host is too often doing the absolute worst and most annoyingly thing possible for podcast listeners: uttering “yes” or “uh huh” or “yeah” or the like as the person being interviewed is speaking. Do NOT do this!! Just let them speak. I realize it’s a social habit that we use when speaking in a personal conversation, but it’s supremely distracting for listeners in a context such as this. Trust me on this one. You will notice that the best podcast hosts virtually never interrupt speakers/guests. Otherwise keep up the good work.

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