3 Fundamentals of Impactful Marketing with Jason Bay [GWL 26]
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Jason Bay is a Gen Y marketing consultant helping young entrepreneurs make the transition from 9-to-5 to freedom with his business Gen Y Success, which is also the name of his popular podcast.
Stuff We Discuss in this Episode:
- Why mastering your field doesn’t necessarily mean you’ll get business easily
- The 3 fundamentals of marketing:
- 1) know who your audience is by doing market research with current clients or wanna-be clients
- 2) Engage your audience by finding out which businesses have already gathered your audience for you and form strategic partnerships with them.
- 3) Don’t be afraid to network with other lawyers
- At least, do the basic online marketing by being present on review sites for lawyers like Avvo, Lawyers.com, and Google Places
- The more congruent your online and in-person marketing efforts can be, the better
- Don’t be a value sucker…Be a value provider!
- The difference between a successful and unsuccessful person
Recommendations:
Darren Hardy – The Compound Effect
Resource – ScheduleOnce
Action Item:
Test every single assumption that you think about clients. Until you do so, you don’t really know your clients.
Contact Information:
Free 50+ toolkit for you: www.genysuccess.com/lawyer
Email: Jason@genysuccess.com
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