Using Social Media (and Being Enchanting) to Catapult Your Practice with Jacob Sapochnick [GWL 23]
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Show Notes
Jacob is a superstar! He is an immigration attorney from San Diego, Ca with a thriving practice, a popular podcast, and several successful businesses. Jacob is redefining the meaning of legal marketing and is killing it when it comes to integrating and using social media in his practice, with over 119,000 Facebook fans. In this episode, Jacob shares his secrets and tips on how to build a thriving law practice by being enchanting and tapping into the power of social media.
What We Cover in this Episode:
- How you can use your legal knowledge to do anything
- Signs that you should go solo
- Can blogging make you an expert?
- How to garner more fans on Facebook
- Should you be everywhere on social media?
- Sharing value for free will attract clients
- Don’t call legal marketing “marketing”
- If you only practice law and do nothing else, it’s difficult to remain motivated and creative
Recommended Reading:
Jay Baer – Youtility: Why Smart Marketing Is about Help Not Hype
Action Item:
Always audit your progress. Record what you’ve done for the past month and assess whether it’s something that was helpful or not. Eliminate what wasn’t helpful for your progress.
Contact Info:
Jacob@enchantinglawyer.com
Twitter: @visalawyerblog
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