Creating an Unforgettable Brand as a Young Attorney with Kristen Marquis Dennis [GWL 18]
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Kristen is a Los Angeles attorney who decided to use her extensive background in sales and marketing and her legal knowledge to help other lawyers. For the last 4 years, she has been running her business, Web Presence, Esq., a digital media marketing agency geared towards helping lawyers and other legal industry professionals build their online and offline presence in order to be competitive in today’s marketplace.
She dreamed of becoming a District Attorney all of her life but when the DA’s office went on a hiring freeze for a few years, Kristen’s dreams of getting one of those coveted positions were put to rest. So she accepted a transactional position while she waited for a DA position to open up but quickly realized that transactional legal work didn’t challenge or excite her at all. Not wanting to throw away everything she learned in law school, she decided to open her own business, Web Presence, Esq., where she helps lawyers and other legal industry professionals with their branding, marketing, and online presence. This also allowed her to incorporate her undergraduate degree in sales and marketing.
Show Notes
Quote: “Whether you think you can or you think you can’t, you’re right.” – Henry Ford
What We Cover in this Episode:
- Why Kristen was unwilling to remain miserable as a transactional attorney and took the leap into entrepreneurship.
- How using your background, non-legal expertise can help you develop a business.
- Can a lawyer/law firm survive and be profitable without an online presence?
- Why branding is important for young attorneys opening their own practice.
- How young associates at firms can develop their own brand too.
- Tips on approaching legal blogging as a young attorney.
- Top 3 things young attorneys should focus on in order to build a strong online presence.
Recommended Reading:
The Four Agreements: A Practical Guide to Personal Freedom by Don Miguel Ruiz
Action Item:
Go to 1 networking event a month and get at least 3 business cards.
Contact Information:
Email: Kristen@webpresenceesq.com
